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Turning rideshares into bunderful journeys is the latest way Oscar Mayer stays true to their rich history of sparking smiles and uniting millions around a love of meat. “We’re excited to hit the road with Oscar Mayer and surprise our riders with a once-in-a-lifetime opportunity to celebrate summer from inside the world-famous Wienermobile.” “Lyft has been helping riders get back to the summer fun they missed in 2020, whether you’re headed to a family picnic, BBQ with friends, or attending a sports game or concert,” said Ethan Eyler, Director of Brand Products at Lyft.
#Oscar mayer free#
Riders will enjoy the trip with music, neon lights, free shirts, hot dog masks and, of course, Weenie Whistles, all the way to their destination. “With the world as our canvas and meat as our medium, we want to do all we can to spark unexpected smiles wherever we go.”įrom August 25 through August 27, two five-star drivers, the Oscar Mayer Hotdoggers, will surprise lucky riders when they call a Lyft XL and get a wiener rideshare instead.
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“ Oscar Mayer has a legacy of elevating enjoyment from people’s plates into pop culture – from our 27-foot long Wienermobile, to the iconic Weenie Whistle, to the famed ‘Oh I wish jingle’, said Megan Lang, Associate Marketing Director, Oscar Mayer. Lyft passengers in New York, Chicago, Los Angeles, and Atlanta who call a Lyft XL may be surprised with a once-in-a-lifetime pick-up from the hottest wheels in town: the Oscar Mayer Wienermobile. The iconic meat brand and Lyft are teaming up to spark miles of smiles by surprising lucky Lyft XL riders with free Wienermobile trips in some of the nation’s hottest rideshare cities. After that, according to Mentalfloss, the brand became known as "Oscar Mayer Approved Meat Products." They took the branding concept further with the yellow band that wrapped its hot dogs and continue to use the device today.PITTSBURGH & CHICAGO-( BUSINESS WIRE)-The Oscar Mayer Wienermobile has been an Airbnb, a setting for a marriage proposal, traveled to Alaska via barge and the reason for joy in all 50 states, but never has it been available on a rideshare app … until now. Though meat-makers typically did not brand their goods back then, the company wanted customers to recognize their products and took on the "Edelweiss" moniker, which lasted for 13 years. The company opened their first store, the Oscar Mayer meat shop, in Chicago in 1883 and boasted first-day sales of $59. The Oscar Mayer company was born of this trend.
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Sausage vending was an inexpensive and fairly common means for the enterprising immigrant to make their way in their new abode ( ). The quintessential sausage (yes, hot dogs are by definition, sausages) came with the flood of European immigrants, looking to the amber waves of grain for a place to call home in the nineteenth century. Sounds good, right? Oscar Mayer is synonymous with meat, specifically lunch meat, and, oh yeah, that sausage-like link that has become essential fare at picnics, bonfires, ball-parks, and all things social in this, the land of the hot dog. Who doesn't, after all, wish they were an Oscar Mayer wiener, as, according to the iconic jingle, that would mean everyone would be in love with them.